Market Research
Better understand your customers and your competitors, and identify new opportunities in your marketplace. 

• Quantitative & Qualitative
• Consumer & B-to-B
• Domestic & International
• Market & Competitive Intelligence
• Strategic Planning Support
• Customer Satisfaction & Loyalty
• Attitudes, Trial & Usage
• Brand Assessment & Mapping
• Concept/Product Design & Testing
• Customer Segmentation
• In-Depth Interviews & Focus Groups
• Education & Training Evaluation
• Education & Training Needs Assessments
• Event Expectation & Satisfaction Surveys

Organizational Research
Summers Research has expertise in Human Resources Analysis and Industrial/Organizational Psychology.

• Employee Surveys
• Satisfaction & Loyalty
• Turnover Analysis
• Employee Focus Groups

Industry Expertise

The Summers Research team has experience both on the client-side and the supplier-side in a variety of industries, including...

• Retail & Restaurant Chains
• Hotel/Leisure/Travel
• Meetings & Events Industry
• Hi-Tech Business to Business
• Healthcare & Pharmaceutical
• Consumer Packaged Goods
• Non-Profits 
• Government
• Associations
• Tourism Bureaus
• Law Enforcement
• Grant Funded Projects